With 40 combined years of start-up, small business ownership and Corporate America experience; Wilhelmsen Business Coaching prides themselves on their array of business knowledge.   Enhanced by EMyth’s proven Business Development Model we have delivered years of success and results.  Realizing the vision that you have for your business and your life is our goal.  We design customized program plans to alleviate your current frustrations, while developing strategies for growth and profitability.

By embodying the principles of leadership and business development, your dreams will become reality.  Our commitment is to provide our clients the freedom they desire, by providing a structured comprehensive approach supported by our uniquely qualified coaches.  Our program will provide you the knowledge you need to grow personally and professionally.

Through your own leadership development you will have the ability to develop your business and staff in a way that promotes a culture of ownership, thus freeing you from the day to day operational activities. We provide hope for the future, because change is inevitable through our process. You will experience value and progress in every interaction.

Business Coaching

EMyth Client Stories:  Hear what is possible when working with an EMyth Certified Business Coach.  You may find their experience of running a business similar to your own.

EMyth Coaching Deliverables

  • Online Business Assessment to build your customized program.
  • Three  60-minute 1:1 meetings per month  conducted via telephone or web and unlimited email support
  • Access to 100 EMyth Processes and Tools delivered via email and/or digital platform
  • Access to premium webinars

The Business Development Model


  • Define your Purpose and Personal Objectives in alignment with your Values.
  • Develop a clearly written Vision of your company when it’s fully developed.
  • Establish Key Indicators for tracking the progress of your vision.


  • Create your Brand Identity by articulating the “Why” behind your company.
  • Define your Target Market and their Psychographic Model.
  • Develop your Positioning and Differentiating strategy that sets you apart.


  • Establish Key Financial Indicators to track the financial health of your company.
  • Create a Budget and Cash Plan in alignment with the goals of your Vision.
  • Understand and utilize tools for managing by the numbers to promote growth.


  • Develop an Organizational Strategy that reflects your Vision for the future.
  • Create Employee Position Agreements that promote a Culture of Ownership.
  • Learn and embody the principles for mentoring and developing your people.


  • Design a Lead Generation Plan utilizing the appropriate channels and messaging to attract your Target Market.
  • Develop your online presence through the implementation of a Social Media
  • Strategy.Outline a detailed Marketing Plan that drives monthly results.


  • Develop tailored presentations that meet the needs of potential customers.
  • Create a Lead Conversion process that will have prospects asking you How to Get Started.
  • Establish your company’s Referral Process – your customers are your best advocates.


  • Assess and improve your products and services to meet the needs and desires of your customers.
  • Design a Quality Assurance System that will deliver your products and services exactly as promised.
  • Develop a Customer Service process that lets customers know you care.


“Prior to my coaching program, I had been frustrated with my business for many years, like many businesses I struggled to ‘”push on'”.  However, with your help, guidance, and mentoring I came up with a new structure for my company and something quite extraordinary happened, my Gross Profit increased by 24%, increasing my Net Profit by 104%. That’s right – 104%. I now have the knowledge – and confidence – to face these challenges head on.”
Doug Mulcahy – MULGAS LIMITED  

“Susan has great business instincts, coaching experience, entrepreneurial insight and is a veteran of both the old & new EMyth systems, which is exactly the perspective a small business owner needs from a coach.  Working with Susan and EMyth has allowed me to truly develop the ability to work ‘on’ my business, not just ‘in’ my business.  As entrepreneurs, CEO strategy sessions are mandatory, but small business challenges often interfere with our ability to engage & commit to them.  Working with a coach like Susan has forced the issue and enhanced my Founder/CEO mission & execution.”
Cleveland O’Neal III – Connection III Entertainment Corp.

 “I am grateful that I took that leap of faith in , that I took the chance and invested the hard work, time, and money to better our lives and our business. The experience has been invaluable for my entire staff, myself and my family. I realized it is wisdom that encourages us to seek council and advise.  I experienced a whole new level of thinking.  There are things you can’t see when you’re engrossed in the inner workings of your business. I’ve learned how to constructively view my business from the outside looking in. It looks different. I learned how to make the good things better and to improve on the inefficiencies.  You have to remind yourself of your final destination, your goals, objectives and your primary aim.”  We experienced a profit increase of 699%.   Our 4 year comparison reflects an average sales increase of 33.5% per year with an average profit increase of 175% each year.”
Jeff Schuetz – City Rent a Truck

“Our business practices are far more sane and successful thanks to the EMyth approach and Susan Wilhelmsen’s great guidance in implementing it.  Most importantly, Susan applied her keen insight to help us develop our team and organizational chart – having the right people in the right roles makes everything else possible.”
Ryan Hurley, Co-Owner – VERT & VOGUE

“When I met Susan I had been running my own law practice for about nine years.  While it would have been considered successful by many, it did not feel that way for me.  I felt trapped with few options for the future.   Although I had a strong following of clients, I felt as though the business owned me and I had little control over its (and my) future.   In many areas I was “spinning my wheels.”  Susan helped me move from there to a place of freedom within my practice.  As she coached me, I was able to take control of my organization, resurrect my dreams and begin to live them.”




Susan has been coaching and training the EMyth philosophy to owners and managers for the last 18 years, working with them to create the company and life they always imagined. Twice a business owner herself, she has done the work of realizing her own dreams and now dedicating her life to helping others do the same. Working with Michael Gerber and the EMyth organization, she has trained and consulted 100’s of businesses throughout the U.S., Canada, Europe and Australia. Her resume includes work with well known brands such as McDonald’s, Allstate and Ace Hardware. Susan is passionate about creating highly functioning and profitable businesses through the development of individuals, providing them the direction and support they need for personal and professional transformation.


As an Entrepreneur, I live my dream everyday as I assist other Entrepreneurs in realizing their own. I come from a family of Entrepreneurs dating back four generations, each one starting out with a vision and a dream. I grew up working in a family business started by my father, and from that was inspired to create my own future. With a deep love for sports and my passion for business, I spent the first part of my career with Nike, Major League Soccer and Major League Baseball. It was not until my time with the San Diego Padres in a Business Development role, that I discovered my true passion and calling. My customers were Entrepreneurs and our goal was to provide them with both an experience and a platform to build stronger relationships internally and externally, as well as increase the bottom line. What I quickly discovered was that our single platform was not a solution, rather a quick fix for a deeper problem. They needed to understand how to improve their culture, retain staff, and fulfill their promise to customers. One after another they shared their dreams and their vision with me, but had no idea how to get there. The entrepreneur in me had found a need, and I knew I could fill it. I left my career in the Major League Baseball to create my own a dream, a Business Coaching company dedicated to empowering the world’s Entrepreneurs.


Contact Us

Ready to take the next steps? We would love to setup a time to meet.

Whether you have already committed to obtaining a business coach or simply looking to get your questions answered, we would like to offer an hour of consultation. This will give you a great opportunity to learn more about our approach, as well as give us the opportunity to understand your business.

p: 707.484.4262     e: info@wilhelmsenbc.com

Looking forward to our conversation and finding a fit for you and your company.